Feeding the global population sustainably means working together to produce nutritious food in optimum conditions, in a natural environment best suited to growing specific crops and plants, and to rearing livestock. UK and Irish livestock convert grass into a highly nutritious, naturally produced protein, rich in vitamins and minerals, which are important for human health.
Our Food Ambition outlines our actions to reduce food waste and optimise product quality and shelf life. Our meat products make a valuable contribution to human nutrition as part of a balanced diet, and we actively raise awareness of the important role red meat plays in maintaining good health throughout our lives.
We will continue to provide high quality, natural, delicious food, rich in protein, essential vitamins and minerals, to support human health and wellbeing.
We will be guided by data and science when setting targets, developing plans and making decisions.
We will collaborate to scale up the right solutions and innovations for a more sustainable food system.
We will focus on areas of greatest impact, taking a balanced approach to bring our communities with us along the way.
Our Approach
We provide locally sourced, delicious, nourishing food, to support good health and wellbeing. Over 80% of our finished product is pure meat sourced from the UK and Ireland, where grassland accounts for the vast majority of agricultural land where livestock convert grass into a highly nutritious, naturally produced protein, rich in essential vitamins and minerals.
Our New Product Development Team are working to advance the health benefits of our value-added products. We actively promote the health benefits of red meat and communicate the important role it plays as part of a balanced diet.
We follow the highest standards of food safety and are working on a number of innovative storage technologies to ensure consistent quality meat, maximise product shelf life and reduce food waste. We are members of WRAP’s Courtauld Commitment and Meat in a Net Zero World, collaborating to reduce food waste in the UK by 50% by 2030, along with the resulting emissions. We continuously seek out ways to improve the value and circularity of the livestock we process and the menu solutions we offer.
Our Progress so far
Read our latest Sustainability Report to learn more about the actions we have taken so far on the journey to a better future.
Our Commitments and Actions
HEALTH AND NUTRITION
We seek to enable consumers to make choices that are better for themselves and the planet, by placing an emphasis on health in new product development and effectively communicating the Lifetime Nutritional Value of Red Meat.
PRODUCT QUALITY, SHELF LIFE, FOOD WASTE
We provide consistent high-quality meat products and are working to improve storage technology and extend product shelf life, and share the goal of reducing food waste by 50% by 2030.
PRODUCTION AND PROCESS EFFICIENCIES
We seek to add value to all parts of the livestock we process, and we are involved in innovation projects to increase the value derived from our raw materials and enhance the circularity of meat production.
Our Assurance And Collaboration.
We invite external third-party oversight and verification of business policy, practice and performance, to provide confidence to our stakeholders.
Our Ambitions
Insights
We aim to take big steps to ensure our footprints are small in supporting our goal of transitioning to a net zero future.
